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Bayou Greenway Day 2018 Marketing Tool Kit

Help us to spread the word about Bayou Greenway Day 2018 to your subscribers, friends and family! Please use the following resources and RSVP to the Facebook event! If you have any questions, please contact Tiffany Norman at tiffany [at] houstonparksboard [dot] org

Overall message:

Bayou Greenway Day is a free, family festival celebrating Houston's parks and Bayou Greenways. Hosted by Houston Parks Board and presented by Noble Energy, this year’s Bayou Greenway Day will be held on Saturday, March 24 from 11am – 4pm along Halls Bayou Greenway at Tidwell Park.

Event hashtag: #BayouGreenwayDay

This kit includes:

Sample Text for Email and Social Media

Digital Graphics to be used Online

Printed Materials to be Distributed

Click here to download a PDF of this toolkit.

Sample Text

Email and Web Copy

Option 1: Come out and play at a FREE festival on the bayou, Saturday, March 24! Bayou Greenway Day, brought to you by Houston Parks Board. Bayou Greenway Day will be full of family-friendly activities, games, live music, FREE food and more. Get to know Halls Bayou Greenway and explore all the fun outdoor activities you can enjoy there. The Houston Texans and Houston Dynamo will also serve as this year’s sports partners, bringing games, coaching drills, enthusiasm, and fun for the whole family. Texans Mascot Toro, cheerleaders, and Dynamo’s Diesel will be on site for photo opportunities. For more information, visit: bit.ly/bgday

Option 2: Hang out on the bayou with us at Bayou Greenway Day, brought to you by Houston Parks Board. Bayou Greenway Day is a free festival at Tidwell Park on Saturday, March 24. Enjoy games, music, food and FREE family-friendly festivities with your friends, family and neighbors. Live music including the Thunder Soul Band, Marching band, and drum lines. The first 3,000 attendees will all receive a free Houston Astros caps! This year, we’re [insert information about your organization’s activity] at the festival, so be sure to stop by and say hello. For more information, visit: bit.ly/bgday

Option 3: Come out and play at Bayou Greenway Day, a free festival on the bayou hosted by Houston Parks Board. On Saturday, March 24, enjoy family-friendly festivities, games, live music, and free food on Halls Bayou Greenway at Tidwell Park. Event programming provided by 20+ nonprofits, neighborhood organizations and local businesses including the Houston Zoo, Nature & Eclectic Outdoors (NEO), Bike Houston, face painting and much more. The Houston Texans and Houston Dynamo will also serve as this year’s sports partners, bringing games, coaching drills, enthusiasm, and fun for the whole family. Texans Mascot Toro, cheerleaders, and Dynamo’s Diesel will be on site for photo opportunities. For more information, visit: bit.ly/bgday

Option 4: Join us and Houston Parks Board on Saturday, March 24 at Bayou Greenway Day, a celebration of Houston’s parks and Bayou Greenways. The Houston Texans and Houston Dynamo will also serve as this year’s sports partners, bringing games, coaching drills, enthusiasm, and fun for the whole family. Texans Mascot Toro, cheerleaders, and Dynamo’s Diesel will be on site for photo opportunities. This year, we’re bringing [insert information about your organization’s activity] to the festival at Tidwell Park along Halls Bayou Greenway. For more information, visit: bit.ly/bgday

Facebook Posts

Please use one of the digital graphics provided below and tag Houston Parks Board on Facebook: www.facebook.com/houstonparksboard

Option 1: RSVP to Bayou Greenway Day, a FREE outdoor festival at Tidwell Park along Halls Bayou Greenway! This year, we’re [insert information about your organization’s activity] at the festival, so be sure to stop by and say hello! The Houston Texans and Houston Dynamo will also serve as this year’s sports partners, bringing games, coaching drills, enthusiasm, and fun for the whole family. RSVP here: http://bit.ly/bgdfb18

Option 2: Come out and play at Bayou Greenway Day, a FREE festival on Saturday, March 24 at Tidwell Park along Halls Bayou Greenway. Games, live music, free food, fun and more! Featuring football clinics with the Houston Texans and soccer drills with the Houston Dynamo. The first 3,000 attendees will all receive a free Houston Astros caps! More info and RSVP on Facebook here: http://bit.ly/bgdfb18

Option 3: Hang out with us at Houston Parks Board’s Bayou Greenway Day, an outdoor festival with games, live music, free food and fun on the bayou. First 3,000 attendees will all receive a free Houston Astros caps! This year, we’re [insert information about your organization’s activity] at Tidwell Park along Halls Bayou Greenway. RSVP here: http://bit.ly/bgdfb18

Option 4: Meet your bayou at Bayou Greenway Day, an outdoor festival on Saturday, March 24. Enjoy free festivities, games, live music, fun run, free food and fun for the whole family at Tidwell Park along Halls Bayou Greenway! Featuring football clinics with the Houston Texans and soccer drills with the Houston Dynamo. First 3,000 attendees will all receive a free Houston Astros caps. More info and RSVP on Facebook here: http://bit.ly/bgdfb18

Twitter

Please use one of the digital graphics provide below and photo in every tweet. Please tag Houston Parks Board in the photo on Twitter: @HOUparksboard

Option 1: Hang out with us at #BayouGreenwayDay, an outdoor festival w/ games, live music, fun run, FREE food & fun! Sat. March 24! The first 3,000 attendees will all receive a free @Astros caps. More info here: http://bit.ly/bgdfb18

Option 2: Come out & play at @HouParksBoard’s #BayouGreenwayDay, a FREE festival Sat. March 24 at Tidwell Park along Halls Bayou Greenway. Live music, free food, fun run, games & more. RSVP: http://bit.ly/bgdfb18

Option 3: RSVP to @HouParksBoard’s #BayouGreenwayDay, a FREE outdoor festival for the whole family at Tidwell Park on Halls Bayou Greenway, featuring football clinics with the @HoustonTexans and soccer drills with the @HoustonDynamo: http://bit.ly/bgdfb18

Option 4: Join us for a FREE festival on the bayou! This year we're bringing _______ to @HouParksBoard’s #BayouGreenwayDay. Stop by & say hi! RSVP here: http://bit.ly/bgdfb18

Option 5: Join us at @HouParksBoard’s #BayouGreenwayDay, a FREE outdoor festival featuring live music, fun run & free food! @HoustonTexans and @HoustonDynamo will also serve as this year’s sports partners, bringing games, coaching drills & enthusiasm. RSVP here: http://bit.ly/bgdfb18

Option 6: Hang out with us at #BayouGreenwayDay, a FREE outdoor festival hosted by @HOUParksBoard! Fun run free food, outdoor fun and more! Featuring live music from the Thunder Soul Band! RSVP here: http://bit.ly/bgdfb18

Option 7: RSVP for @HouParksBoard’s #BayouGreenwayDay, a FREE outdoor festival in #Houston on Halls Bayou Greenway at Tidwell Park featuring fun run, outdoor activities, free food and more. Featuring live music from the Thunder Soul Band! More info: http://bit.ly/bgdfb18

Instagram Posts

Please use one of the graphics provided below and tag Houston Parks Board on Instagram: @HoustonParksBoard

Option 1: Come out and play at #BayouGreenwayDay, a FREE outdoor festival at Tidwell Park along Halls Bayou Greenway! Featuring live music from the Thunder Soul Band. This year, we’re [insert information about your organization’s activity] at the festival, so be sure to stop by and say hello! More info at BayouGreenwayDay.org

Option 2: Enjoy FREE festivities at #BayouGreenwayDay, a celebration of Houston’s parks and #BayouGreenways on Saturday, March 24 at Tidwell Park along Halls Bayou Greenway. The first 3,000 attendees will all receive a free Houston Astros caps! More info at BayouGreenwayDay.org

Option 3: Hang out with us at @HoustonParksBoard’s #BayouGreenwayDay, an outdoor festival with games, live music, free food and fun on the bayou! This year, we’re [insert information about your organization’s activity] at Tidwell Park along Halls Bayou Greenway. More info at BayouGreenwayDay.org

Option 4: Meet your bayou at #BayouGreenwayDay, a celebration of Houston’s parks and bayous on Saturday, March 24. Enjoy games, free food and fun for the whole family at Tidwell Park along Halls Bayou Greenway. Featuring live music from the Thunder Soul Band! More info at BayouGreenwayDay.org

Option 5: Come out and play at #BayouGreenwayDay, a FREE outdoor festival at Tidwell Park along Halls Bayou Greenway hosted by @HoustonParksBoard! On Saturday, March 24, come out and enjoy games, live music, free food and fun for the whole family. The Houston Texans and Houston Dynamo will also serve as this year’s sports partners, bringing games, coaching drills, enthusiasm, and fun for the whole family. Texans Mascot Toro, cheerleaders, and Dynamo’s Diesel will be on site for photo opportunities. More info at BayouGreenwayDay.org

Digital Graphics

Web and Email (digital only)
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Facebook and Twitter (digital only)
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Instagram (digital only)
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Printed Materials

Flyer
Digital or print. Click to expand and download.

English:

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